The Row | Related

Creating a story that stands out for Chicago’s newest luxury high rise

How do you make one of Chicago’s most luxurious high-rises that shares the same intersections with SoHo House and countless Michelin-starred restaurants feel like home?

You bring the story down to street level.

  • Naming

  • Brand Identity

  • Brand Anthem

THE IDEA: LIVE AT THE CENTER OF THE STORY

Determined to create a narrative that is inclusive and welcoming, we crafted a campaign that focuses on the experience of living in a building and a neighborhood with an abundance of amenities, arts, entertainment, communities – everything one would need to create their version of their best self.

CREDITS

CREATIVE: ANTON JELUDKOV | FREDERICK ESCHRICH

VIDEO EDITING: ELLIE HALL

ACCOUNT: JESSIE LABELLE

COPY: LANDON GROVES | KIM YEOH

STRATEGY: PATRICK COLLINS | KIM YEOH

AGENCY: SOMEODDPILOT