Persona Nutrition by Nestlé Health

Making growth more obvious and wellness more real.

How do you convince people that vitamins and supplements should in fact be a part of their self-care and personal growth routine?

You visualize how small steps lead to big changes.

  • Brand Immersion

  • Brand Identity

THE IDEA: SMALL STEPS ADD UP

Health is an elusive topic and growth is not always obvious. Persona is a D2C subscription service that builds customized vitamin and supplement packs. We discovered that the most effective way to keep people on the subscription is to make Persona a habit that is personal and achievable.

CREDITS

CREATIVE & DESIGN: ANTON JELUDKOV | FREDERICK ESCHRICH

ACCOUNT: JESSIE LABELLE

COPY: LANDON GROVES

STRATEGY: PATRICK COLLINS | KIM YEOH

AGENCY: SOMEODDPILOT