Mijenta

Expanding the brand universe and capturing magic in a bottle

How do you make a tequila brand that touts quiet confidence and mythology stand out in a crowded market?

You transcend all the category tropes.

  • Brand Platform

  • Brand Campaign

THE IDEA: UNEARTH THE SPIRIT

“Unearth the Spirit” is more than a brand platform. It’s a whole new universe, dreamed up with imagery, story, and an energy that captures the soul of the world’s first B-Corp certified tequila — the intentionality of their process, the quality of their ingredients, their deep respect for nature in the highlands of Jalisco.

CREDITS

CREATIVE: ANTON JELUDKOV | KARA HAMILTON

DESIGN: SABRINA SIEGEL

ACCOUNT: JESSIE LABELLE

COPY: LANDON GROVES | KIM YEOH

STRATEGY: PATRICK COLLINS | KIM YEOH

AGENCY: SOMEODDPILOT