Lollapalooza

Reintroducing originality for the world’s most iconic music festival

What do you do when the longest standing, most iconic music festivals in the nation, if not the world, asks for a remaster?

You let history repeat itself.

  • Brand Identity

THE IDEA: PLAYFUL, PSYCHEDELIC, AND REAL

This rebrand goes back to the fest’s roots in 1991, when zines and DIY ruled “alternative culture.” Fluid and iconic, our flexible design gives Lolla the freedom to make endless variations of art and graphics for headliners, indie artists, and everything under the very bright Chicago sun.

CREDITS

CREATIVE: ANTON JELUDKOV

DESIGN: FREDERICK ESCHRICH | SABRINA SIEGEL

ACCOUNT: JESSIE LABELLE

UX: JON AGUYO

COPY: LANDON GROVES | KIM YEOH

STRATEGY: PATRICK COLLINS | KIM YEOH

AGENCY: SOMEODDPILOT