Germ Network

Taking back the joy (and privacy) of online chatting

How do you get Gen Z to download yet another app?

You build a brand system that gives people the freedom to be their truest self, online and IRL.

  • Brand Immersion

  • Brand Identity

THE IDEA: GROW YOUR OWN WORLD

Created as an alternative to social media, Germ Network is a new platform that empowers its users to connect digitally and IRL. We created a whole suite of bright-colored graphics that make private messaging feel like good ‘ol note-passing, while putting privacy and security top of mind.

CREDITS

CREATIVE: ANTON JELUDKOV

DESIGN: SABRINA SIEGEL

ACCOUNT: JESSIE LABELLE

COPY: LANDON GROVES | KIM YEOH

STRATEGY: PATRICK COLLINS | KIM YEOH

AGENCY: SOMEODDPILOT