AKC Pet Insurance

Elevating a community of champions: people and their pets

How do leverage the legacy and trust of the American Kennel Club without making its endorsed pet insurance sounds exclusive?

You tap into pet owners’ intrinsic competitiveness.

  • Brand Immersion

  • Web/UX

THE IDEA: PRIZE-WINNING CARE FOR CHAMPIONS

AKC Pet Insurance is a premium brand that comes with a price tag. Limited by the brand perception of the American Kennel Club’s exclusive history, we lean into the allure of being a part of a legacy clubhouse and turn it into the pride of being a part of an aspiring community made of pet owners who want only the best for their pets.

CREDITS

CREATIVE: ANTON JELUDKOV

DESIGN: FREDERICK ESCHRICH | SABRINA SIEGEL

ACCOUNT: JESSIE LABELLE

UX: JON AGUYO

COPY: LANDON GROVES | KIM YEOH

STRATEGY: PATRICK COLLINS | KIM YEOH

AGENCY: SOMEODDPILOT